Google Ads Specialist — role details
Branding Pioneers drives patient enquiries for healthcare clients through Google. As a Google Ads Specialist, you own Search, Performance Max and YouTube campaigns that turn intent into appointments.
What you'll own
- Build and optimise Google Ads campaigns — Search, PMax, Display and YouTube — for healthcare lead generation.
- Deep keyword research and negative-keyword hygiene around high-intent medical searches; write compelling, compliant ad copy.
- Set up conversion tracking (GA4, Google Ads conversions, call tracking) so every lead is measured.
- Manage budgets and bids to hit target CPL/CPA; kill wasted spend and double down on winners.
- Report on spend, conversions, CPL and quality, and translate the data into the next optimisation sprint.
What success looks like
- 90 days: accurate conversion tracking, tightened keyword sets, and stable CPLs.
- 6 months: consistently lower cost-per-quality-lead and campaigns ready to scale.
What we're looking for
- 1–3 years hands-on in Google Ads with budget ownership.
- Strong on Search structure, quality score, bidding strategies, and GA4 conversion tracking.
- Analytical and ROI-obsessed.
- Healthcare / local-service lead-gen experience and awareness of Google's healthcare ad policies is a strong plus.
- Google Ads certification is a nice-to-have.
About you
Apply for Google Ads Specialist in our Performance Marketing team.