YouTube SEO — role details
ROLE SUMMARY
Grow watch time and subscribers through packaging and retention, not upload volume.
KEY RESPONSIBILITIES
• Publish on a fixed schedule [weekly] — Consistency is a ranking input and an audience-habit input.
• Review CTR and retention on recent uploads [weekly] — Low CTR is a packaging problem; early drop-off is a hook problem. Treat them differently.
• Test thumbnail and title variants on underperformers [monthly] — Old videos with good retention but poor CTR are the cheapest wins on the channel.
• Report channel growth with reasons [monthly] — Views, watch time, and subscriber change, each with a stated cause.
KPIs WE TRACK
• Videos Published
• Shorts Published
• Subscribers
• Total Views
• Watch Time (hrs)
• Avg View Duration (min)
• CTR (%)
KRAs (WHAT WE MEASURE YOU ON)
• Views growth — target: grow 15% MoM
• Watch time growth — target: grow 15% MoM
• Subscribers gained — target: grow 10% MoM
• Videos published — target: 4/month
SHARE YOUR PREVIOUS WORK
We review real work over CVs. Please add links to your portfolio, channels/accounts you have grown, campaigns you have run, or work samples — the form below has fields for these.
About you
Apply for YouTube SEO in our YOUTUBE team.
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