Meta Ads Specialist

Branding Pioneers runs paid social for healthcare brands — clinics, hospitals and doctors who need real patient enquiries, not vanity metrics. As a Meta Ads Specialist, you own Facebook & Instagram advertising end to end. What you'll own - Plan, build and optimise Meta (Facebook/Instagram) campaigns for lead generation and appointments across multiple healthcare accounts. - Own the full setup: Business Manager, pixel/Conversions API, audiences, and conversion tracking that actually fires. - Structure campaigns and ad sets, write/brief ad copy and creative, and run disciplined A/B tests. - Manage budgets and bidding to hit target cost-per-lead; reallocate spend toward what converts. - Report clearly — spend, leads, CPL, and lead quality — and turn insights into the next month's plan. What success looks like - 90 days: accounts have clean tracking, stable CPLs, and a testing rhythm. - 6 months: lower cost-per-quality-lead and campaigns that scale without blowing up CPA. What we're looking for - 1–3 years running Meta Ads with real budget responsibility. - Fluent in Ads Manager, pixel/CAPI, custom & lookalike audiences, and conversion tracking. - Data-driven; you optimise on cost-per-quality-lead, not clicks. - Healthcare / lead-gen experience and awareness of Meta's health-advertising restrictions is a strong plus. - Bonus: comfort with landing-page conversion basics.