SEO Specialist — role details
Branding Pioneers gets healthcare clients found — ranking doctors, clinics and hospitals for the searches that bring in patients. As an SEO Specialist, you own organic growth end to end.
What you'll own
- Run full-funnel SEO for healthcare accounts: technical, on-page, content and local/GBP.
- Keyword research around symptoms, treatments and "near me" intent; map keywords to pages and content.
- Technical SEO — crawlability, site speed, schema (incl. medical/local schema), indexation — using tools like Search Console, Screaming Frog and Ahrefs/SEMrush.
- On-page optimisation and content briefs that are accurate, E-E-A-T-strong, and genuinely helpful for patients.
- Local SEO: Google Business Profile optimisation, citations, and review strategy for multi-location clinics.
- Report on rankings, organic traffic, and enquiries — and turn findings into the next sprint.
What success looks like
- 90 days: technical issues cleared, keyword map and content plan live, GBPs optimised.
- 6 months: rising rankings for priority terms and growing organic enquiries.
What we're looking for
- 1–3 years of hands-on SEO with real ranking results.
- Strong across technical, on-page and local SEO; fluent in GSC, GA4 and an SEO suite.
- Understand E-E-A-T and why it matters extra for health ("Your Money or Your Life") content.
- Analytical, methodical, and current with algorithm shifts.
- Healthcare or local multi-location SEO experience is a strong plus.
About you
Apply for SEO Specialist in our SEO team.
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